Jan 11 2011

Words have Power

The words you say – and the words you choose to hear.

Even the silent ones.

We all have this little voice inside our head that tells us what we’re thinking.  It’s the little voice that just said “What voice? There aren’t any voices.”

Some studies indicate that we have around 65,000 thoughts per day – and that 95% of them are the same ones we had yesterday.

Last week, when I suggested turning off the TV, the reason behind that was to allow you to take some control over the thoughts that are put into your head.  Several of you mentioned having a TV on at night.  I find it terrifying that you might end up unknowingly feeding your brain with “Girls Gone Wild” infomercials, gangster style hip-hop lyrics, or political craziness.

Of course, you can also add those thoughts knowingly depending on the TV shows, radio stations, and articles you read.

So what happens when a negative thought gets into the 95% of our thoughts that are repeated every day? You act on them.

How?

Coming from the world of advertising, I know one answer – you buy something.

Something to fulfill the need created by the negative thought.

And it all happens at a level below our consciousness.

But what about some of the scarier thoughts?  How far will you go to act them out?  We all have inner limits that keep us from, say, killing someone.  A hypnotized person won’t do anything they wouldn’t do when they’re not hypnotized.

Buying new clothes or a fancy car to correct an inner negative thought is one thing.  Killing someone because of negative thoughts goes up against our inner limits of what is right or wrong.

Unless you have a serious mental illness.

In that case, you might be provoked by the things you watch on TV and read on the Internet, or hear in the lyrics of a song.  You might decide that certain people really are out to “destroy your way of life,” and that the only way to stop that is with a “second amendment solution.”

This week you’ll hear a bunch of debate on whether the political and media rhetoric about “targeting” the opposition with hate and violence based language is a first amendment right or taken out of context.   At least I hope we have that discussion for more than just one news cycle.

Now ponder one more thought:  4% of the American population has what is considered “serious mental illness.”

There’s a broad range of illnesses there.  But if only 1/10 of a percent of them are potentially violent, we have roughly 200 more Jared Loughners living right here in the valley.

If we allow this kind of rhetoric to continue unchecked, last weekend’s “Arizona Massacre” is only the beginning.

Words have Power

Those you say and those you hear.

This week – step back and think about what you’re listening to and watching.  We can have heated discussions without resorting to the kind of rhetoric that has overtaken the country in the last couple of years.

There are people in politics and the media who are making boatloads of money because you are listening.  If we say “enough!” and stop granting them a spotlight, the money will go away, and we can get back to getting things done.

Closing message 1/10/2010.  Each week, I do a “closing thought” at my Networking Group, the Scottsdale Innovators.  We meet Tuesdays for lunch at the Rock Bottom Restaurant at Desert Ridge in North Phoenix.   Things start at 11:30 am and you’re out by 1 pm.  If you’re in the neighborhood, come see us.

Want to grow your business this year? Lynn McColley offers Small Business Web Site Design, Do-It-Yourself Email Marketing Blast software, Local SEO and Internet Marketing through his company McColley Marketing Media.  He can be reached at 480-704-4286.


Jan 10 2011

The Highest Rated TV Shows of 2010…and a scary statistic.

The results are in for 2010…the top rated regular programs on TV were:

  1. American Idol with 23 million viewers
  2. Sunday Night Football with 21 million
  3. Dancing with the Stars with almost 21 million
  4. NCIS with 15 million
  5. Survivor with 13 million.

In other entertainment news, total television viewership was up by 1% this year. The average American now watches 34 hours of TV a week. That’s just shy of 5 hours a day.

Meanwhile, our economy is in a slump, we’re sleeping less than ever, divorce is rampant and kids are less supervised than ever, and our health is terrible.

If your New Year’s Resolutions include making any kind of improvement in your life, the first thing you should consider is shutting off that large time-suck in your living room… and kitchen… and bedroom… and on your phone… and everywhere else you go.

Money is easy when you’ve got the time. Time is a lot easier if you dump some TV.

And let’s not even start on the effect from all the garbage the media is inserting directly into your mind as if it was using a needle and IV bag.

This week: pick a night, any night, and turn off the tube for just that one evening. See what you can accomplish!

Have a great week.

Closing message 1/4/2010.  Each week, I do a “closing thought” at my Networking Group, the Scottsdale Innovators. We meet Tuesdays for lunch at the Rock Bottom Restaurant at Desert Ridge in North Phoenix. Things start at 11:30 am and you’re out by 1 pm.  If you’re in the neighborhood, come see us.

Want to grow your business this year? Lynn McColley offers Small Business Web Site Design, Do-It-Yourself Email Marketing Blast software, Local SEO and Internet Marketing through his company McColley Marketing Media.  He can be reached at 480-704-4286.


Nov 29 2010

How are you doing on your 2010 goals?

It’s almost December, the last month of the year. How are you doing on your goals for this year?

Chances are some of them are lagging a little behind what you wanted – hopefully not all of them, though.

I’m a great believer in “The Secret” and all that power of attraction stuff. I also preach about being mentally focused on the things you want and want to accomplish.

But there is a missing element in all that. In fact, in some ways those “power of positive thinking” things can hurt you if you think that’s all you have to do.

You have to do the work.

I’ve just spent the last 5 weeks with my head down while finishing up a set of six websites. They’re for a big player in the radio/tv audio field and we launched 3 of them a week ago and 3 more just went up. Just in time for a major marketing push they have going on for the end of the year.

It was an interesting project. We started last spring, but as we got started, they realized they need to look a little more holistically at their web strategy. So they put the project on hold while they got input from some of their partners and consultants.

Then, 6 weeks ago – the first day of my vacation – they solidified their plan. And they wanted to get the sites all done in 2 weeks – one of which was my vacation. We got a short reprieve but some trade magazine marketing was set for mid-November with no way to change things.

They are huge sites – while an average business site might be 5 or 10 megabites in size, these sites are each 30 times larger. They have lots of technical information and graphics that show off details of their high end products.

The only way to get that kind of work done is to put your head down and ignore all distractions. I have to commend the team on their end for some very long hours in getting this done.

So back to where I started. What about your goals for the year?

You’ve still got 4 weeks.

Do you need to turn up your effort a bit?

A little change can make a big difference. Think about hot water. At 211 degrees it will burn your skin and you can cook an egg – but raise it just one more notch – to 212 degrees and you make steam.

And steam can power a locomotive.

You’ve got a month to go…lets make some steam!


If part of your goal set for 2010 involved getting your web site working harder, we would love to be involved. We do small business web site design, internet marketing, and email marketing. Call McColley Marketing Media at 480-258-4135.