Small Business Internet Marketing Strategies

Well here’s a cool new trick.  For some time we’ve been connecting Facebook back to our websites so our clients can add content at their Facebook Page and have it show up on their website.
That’s kind of old hat now.
What about going the other way?
The first question of course is why?  It’s a great way to use one of the great features of Joomla: Content Time Control.  You see, in Joomla, you can set a piece of content to start or end by time.
Let’s say you have a special offer that ends on July 13th.  You can add the content to your website and set it to expire.  When July 14th arrives, Joomla will automatically remove that page from your site.
If you display your Joomla content inside Facebook, Joomla will remove the content at Facebook, too.
For an example, go to www.Facebook.com/TiresTiresTires and visit the Special Offers page.  You’ll find a set of content that looks a lot like this page at www.tires3.com.  We’ve set Facebook to actually pull the content from the Tires Tires Tires website.
As you can see, we’re a little restricted by the narrower shaped space that Facebook gives us, but the content shines through.
We can also make that page the home page for our Facebook followers – even presenting different content based on whether they have Liked us or not.
Can you see some of the possibilities?
It’s a cool way to connect your website and your social media and leverage the benefits of each while making your life easier.
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Lynn McColley is basically lazy.  He doesn’t like to do things over and over again, so he finds ways to streamline his effort while getting more impact.  “Lazy” actually sounds pretty good when you describe it that way, doesn’t it?  Want more time to sit around the pool this summer? Call 480-704-4286 to interrupt Lynn while he’s enjoying a frosty adult beverage next to the water.    McColley Marketing Media is a Mesa Web Design Company that provides Small Business Web Site Design Services and Local Internet Marketing for Small Businesses.  We’re Phoenix Joomla Web Design experts.  We also help local companies as a Small Business Email Marketing Consultant.

Need tires and want to expand your web-marketing capabilities?
One of my clients, Tires Tires Tires in Sioux City and Sioux Falls has a new promotion on their site:  Get a FREE flip Ultra HD Camera when you buy a set of Continental Tires.
It was simple to add to their website, including a banner ad that rotates in the left column, all of which will automatically disappear from the site when the promotion ends next month.  In addition, they have a social network that includes Facebook and Twitter and more, and one quick email gets it posted on all those places, too.Want to minimize your marketing work, but maximize your marketing effort?  McColley Marketing Media can show you how.  Call Lynn at 480-704-4286.

I was at a business networking meeting today and the question was asked of each of the members, “What kind of marketing do you do?”  Obviously, most of them used “networking” or “referrals” as their primary method of gaining new customers.  Not much of a surprise there, since it was a networking group.
I brought up Local Internet Marketing, since it is the perfect expansion tool for a business that lives on referrals.
The goal is simply to get your customers to go the next step beyond referrals and write a quick review of your business online.
But there is something you need to do first.
Before you can really implement the Reviews Strategy of Local Internet Marketing, you need to claim your listings at each of the search engine’s local advertising centers.
Go to

• Google Places
• Bing Listing Center
• Yahoo Local Listings

Follow the directions to find your business and claim it.
MOST IMPORTANT:  You can’t rank highly unless you claim your listings.
VERY IMPORTANT:  Fill out every part of the form.  For every part of the form you fill out you get points.  The more points, the higher you rank.
Yes, Google really wants you to have 10 pictures on your profile.  Everybody has or can get 10 pictures that relate to their business.  Putting up a full set of 10 pictures is worth almost half the possible points for claiming your listing.   A video might be a little tougher, but if you’ve got one,you’ll be ahead of the competition in this area.  If you don’t have one, put it on your list of things to invest your marketing dollars in.
It should go without saying that you also need to sprinkle your keywords into the listings.
As Woody Allen said, “Eighty percent of success is just showing up.”  That goes for Local Internet Marketing, too.
Next:  Part Two:  The Reviews Strategy for Higher Rankings in Local Internet Marketing.

Lynn McColley, in his typically humble way named his business McColley Marketing Media.  McColley Marketing Media does Small Business Web Site Design, Local Internet Marketing, and Email Marketing Blasts for small businesses in Arizona and all over the country.  Contact Lynn at 480-704-4286.