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I've been in marketing for a long time. Long enough to realize that it's smarter to create success for my clients, than it is to sell my services. There are lots of people who can create a web site, or a sales presentation, or a nice-looking ad. But there aren't many who understand how to make those "sell" the business and help improve the bottom line. Even fewer are the number who can see the big picture and coordinate the whole selling strategy.
My business career has been spent in marketing. I started in radio where I was on-air, in sales and in management. In the 90's, I moved into visual marketing: Sales Presentations, Print and Point-Of-Sale pieces.
I've had the opportunity to
learn from the marketing greats...many of them in person:
- Roy Williams - author of "The Wizard of Ads"
books - Wall Street Journal business books of the
year.
- Randy Gage - Direct Marketing writer/expert
- Michael Corbett author of "The 33 Ruthless Rules of
Advertising" - I worked directly with him on several accounts.
- Mike Vance - former Creative Head at Disney! The
incredible mind that created the storyboard, brainstorming and the phrase,
"thinking out of the box." Not
only did he direct much of the creation of Disneyworld, he also helped create
breakthroughs for GE (a locomotive!), M&M / Mars (bite sized and supersized candy bars helped supersize their sales), and
dozens of other Fortune 500 companies.
- Rod Rademacher - a marketing genius who has created
successful advertising in 168 different retail categories in hundreds of markets
around the country. He actually hired me to create his all day seminar - and
shared all his marketing "secrets" with me in the process.
I've also been through training programs created by
virtually all the others...Jim Rohn, Zig Ziglar, Ted Nicholas, Jay Abraham, Brian Tracy, Dan Kennedy, John Carlton, Gary Halbert, "Mr. Fire" - Joe Vitale
(before he was part of "The Secret").
While I create visual sales presentations, graphic advertising design, sales letters, and web sites, my
real product is my ability to help companies maximize their marketing investment
by showing them better strategies.
I would love the opportunity to see how I could serve your business.
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