Direct Mail is a simple enough process: send some people mail asking them to become customers.

But who will you send it to?

There is a large industry that has developed to create, manage and rent mailing lists. Businesses that rent lists are called List Brokers.

Lists can be created for just about any project. Say you want to send mail to people who are good prospects to buy a motorcycle from your shop. You can find a list of people who live in a specific radius of your store (say 50 miles), who subscribe to motorcycling magazines, or who own a motorcycle presently. Perhaps this particular mailing will be for a motorcycle that is targeted at 25-40 year old women, you can also specify those limitations.

Since mailings are very expensive, you want to consider who you're going to send to very carefully. It may cost more per name to tighten the qualities you're looking for, but it's cheaper than wasting postage and printing on someone who doesn't fit your potential customer profile.

McColley Marketing Media works with a number of brokers and we speak their language, so we can take the hassle out of getting an appropriate list for your next project.

We also have experience in dealing with databases of different formats and can combine them into one large list and eliminate duplicates before you send out your next mailing, which will save you money on postage.