And yet most businesses don't use it.

This form of advertising works to get your current customers to come back into your store to purchase again.

It's direct mail to your core customer list.

Most advertising must persuade people to do something they've never done before - visit your store. This is not easy. Studies have shown that people pay attention to ads for businesses they currently shop at. They do not to pay as much attention to businesses they don't know. To get a new customer, your advertising has to be much better, your offers much stronger.

Meanwhile, people who have already bought from you have already given you their trust. They are just waiting for you to invite them back.

Do you have a customer list?

Is it up-to-date?

Almost all POS (Point of Sale) Computer systems have it built in. All you need to do is be faithful in getting your customer's name and address entered correctly and the computer will do the rest.

Some estimates say that a general mailing to your customer list should result in response rates up to ten times higher than the same mailing to a targeted list of non-customers.

Work on your list, then call us for ideas on how to turn that list into cash on your bottom line.