Direct Mail is one of the most expensive methods of advertising, in terms of cost per contact. But, it can be one of the most predictable, and because of that, it could be the smartest choice. Is it right for you?

The simplest way to decide is to figure the cost of sending a piece of mail (including design, printing, list and mailing costs) against the profit of a typical sale.

Direct Mail is a simple enough process: send some people mail asking them to become customers.

But who will you send it to?

What form should your Direct Mail be in?

(We're giving you examples of some things we've done in the past. Just click an image to see more detail.)

There is one form of advertising that beats all others. It's the most effective, most cost efficient and easiest advertising method of them all.

And yet most businesses don't use it.