SEO Case Study
Should you do spend your website marketing budget on SEO or PPC? It depends on your mindset. If you want instant gratification, put your money on PPC - Pay Per Click. But you'll need to budget for those ads long term, because as soon as you stop your traffic will end.
SEO - Search Engine Optimization, is a little slower to get started. But it's effects last longer.
Fast Arch of America has a patented product that makes constructing arched doorways & windows easier. It's a fabulous product.
They also had a website. It wasn't so fabulous.
