Twigg Cycles Newsletter
Twigg Cycles Newsletter
Twigg Cycles is a family owned motorcycle dealership in Hagerstown, Maryland. They decided to refocus much of their marketing efforts on their website, targeted direct email marketing and special events. We helped them deliver a consistently fresh look and to more than double the size of their email marketing list in just the first few months.
Email marketing for motorsports businesses like Twigg Cycles involves capturing the excitement of the product. This means color & action, lots of product shots and logos for both the vehicles and accessories, and a number of pretty "calendar girls." Twigg Cycles uses the PSN Power Sports Network for their website and Constant Contact for their newsletter software.
4 4 4 Sale
The concept for the 4-4-4 Sale was to offer all in-stock units for just $4 over invoice over the 4th of July.
The newsletter was sent out in two variations. The first one went out at the beginning of the sale, during the week leading up to the 4th. The second one, pictured here, was sent out on the Monday following the 4th. The promotion was a HUGE success. Click the image at right to see the whole email. Or, you can view the email as a PDF by clicking here, but it will be slower to load than clicking the image.
Yamaha ATV Event
Yamaha brought it's traveling semi full of ATV's to Twigg Cycles for a weekend of fun and test drives.
To get riders out for the event, we invited them with this Twigg Cycles newsletter which was packed with other information about products and the fun they can help create. Click the image at the left to see the email in your browser, or you can click here to view the email as a pdf file (slower).
