Search Engine Optimization is the most important part of creating your website. It entails discovering great keywords and building your website around them. But it is all done on your website - the search engines won't know about it until they find your site.

Link Strategies to get noticed

Link building campaigns are all about getting other sites to link to you. At McColley Marketing Media we use several strategies for building link popularity.

Link strategies fall into two big categories: Quality and Quantity. Every link counts, but some links count more than others.

The Big Search Engines

We start by telling the big search engines, Google, Bing and Yahoo that your site is online and create a special page called a site map that makes it easier for them to find all the pages on your site.

Secondary Search Engines and Directories Submissions

There are a couple of hundred search engines and directories. Submissions to them isn't difficult, but it does take time. Many of the sites have strict requirements and can take a period of time for approval of the links.

Building Link Popularity within your industry

Every industry has at least one linking directory - often many. Beyond that a business link exchange between your site and another site in your industry but in another part of the country is a good link strategy. This is often called a reciprocal links exchange.

Reciprocal Links Exchange Software

How reciprocal links exchange software works

1. A webmaster comes to your site and inputs the information he wants in the link on your site.
2. At the same time, he takes your link information and puts it on his website.
3. When he submits his information, the software looks at his site and confirms that your link is present before accepting his link.
4. You (or we) get a notification email alerting us to the link request, allowing us to accept or deny the link. If we accept, the link is automatically put into your site. If not, an email is sent to the other webmaster so he can remove his link.

The linking directory sits on an inconspicuous part of your website that is only found through a small text link in the foot of your site.

Link Building Problems

The search engines want you to have incoming and outgoing links. However, they want them to come naturally from people who discover your website and find it of value. Adding too many links too quickly sets off red flags and can actually penalize you, so link building campaigns must be done a little at a time over a long period of time.

McColley Marketing Media can create link building campaigns for your website.

After the initial setup (which involves installing reciprocal links exchange software), we will continue adding more links every month until you're happy with your search engine listings.

For more information - or to get started, call Lynn at McColley Marketing Media - 480-704-4286 - or use the contact form to have us call you.

Local Search & Mobile Search

Imagine finding yourself all alone in strange downtown.  You want to find a good restaurant.  You whip out your phone and type "restaurant" into the search engine.

Immediately it pulls up 3 restaurants on the block you're on, and offers you reviews of each one.

It works right now!

Mobile search on your GPS enabled phone is now local search - but with steroids.  Because your smart phone knows exactly where you are, Google gives you an option called "near me" that will return precise location based results.

Is your business ready for
Local Search / Mobile Search?

It's time to update your internet marketing strategy. We've had local search results for some time, but this changes things.  If a potential customer searches for a business type, say a "dentist" or a "plumber," the search engines have returned results based on your internet address.

This means getting higher rankings now depends on where the search engines think your business is.  That's great for some businesses.  Since most people don't want to travel too far for a dentist, it works .  For a plumber willing to travel to get to a customer, things are a little different.

Local optimization of your website is now a crucial factor in getting top rankings

At McColley Marketing Media, we're ready to help you take advantage of the new local search and mobile search technologies.  We'll help you bump up your rankings and make more money.

Contact us for a FREE consultation at 480-704-4286, or click here to send us an email.

Let McColley Marketing Media create a Search Engine Optimization Strategy for your site.  Our search engine optimization specialist will start by generating approximately 1000 keyword possibilities for your site..  We'll then examine each of the phrases for it's Google optimization rankings and how many competitors are using those keywords on their sites.