Fast Arch of America
Fast Arch of America has a patented product that makes constructing arched doorways & windows easier. It's a fabulous product.
They also had a website. It wasn't so fabulous.
It was dated and was only getting 2-3 visitors per day.
We checked the three major search engines and found that they were only getting any attention for 3 key phrases: Google and MSN listed them in the top ten for their name - not #1 though. Google also listed one of their products on the 4th page of results. Yahoo was completely ignoring them.
SEO Results for Fast Arch of America site
(launched in late December 2008)
Five months later, here's how many listings their site was getting (June 2009):
| Yahoo | MSN | Total | ||
| Top 40 Rankings | 13 | 28 | 13 | 54 |
| First Page of Listings | 5 | 9 | 8 | 22 |
That also translated into traffic (March - May):
| 3 Month Total | Monthly AVG | |
| Visits | 1482 | 494 |
| Pages Viewed | 8147 | 2716 |
80% of their traffic is coming from the Search Engines and 85% are new visitors.
More Organic SEO Results for Fast Arch of America
14 months later (March 2010)
| Yahoo | Bing | Total | ||
| Top 40 Rankings | 15 | 14 | 15 | 44 |
| First Page of Listings | 10 | 3 | 8 | 21 |
That also translated into traffic (Dec - Feb):
| 3 Month Total | Monthly AVG | |
| Visits | 1864 | 621 |
| Pages Viewed | 2217 | 739 |
80% of their traffic is still coming from the Search Engines and 82% are new visitors.
My analysis of Organic SEO Results after 14 months.
We have done nothing to boost rankings other than on-site efforts during the design phase. My experience is that on-site efforts like this reach a point where they need to be re-stimulated with link building. Yahoo usually reacts the fastest but is the most volatile, and the Google rankings are the most valuable, so our improvements there are driving more traffic.
The site has settled in quite nicely at 15-20 visitors per day. Which means we have had over 8,500 visits in t he last 14 months, each looking at an average of over 5 pages.
From what they tell me, business from the website has been very nice and has lead them to some real breakthroughs. A number of very influential new customers have come through the website and the business value has been far more than the traffic value of an average customer.
